Life@50+

Today kicks off AARP's National Convention in Washington D.C. with a special focus on their 50th year anniversary. Last year I was there to enjoy the event. There was a great opening ceremony with Michael & Kirk Douglas, many great speakers and exhibitors. This year, I'm in the office and my colleagues are having all the fun!

Over the last 10 years AARP has been rebranding themselves to gear to the mass migration of baby boomers into the AARP target market and it certainly shows in their line up of talent, such as Natalie Cole & Chaka Khan in concert tonight. Some people argue that they have not quite turned the tide, with public opinion still seeing them as that 'old people' organization. However, it is obvious that with Baby Boomers enter their 50+ years, without a doubt, AARP is set to be the largest Baby Boomer organization in America.

If you can't make it to D.C. today, you should plan to see what they're doing in Las Vegas in 2009!

http://www.aarp.org/aarp_benefits/natl_events/