My Neighbours Aren't Boomers

Well, its Friday late afternoon and I've been in meetings since 8:30am with a jam packed day, so I don't know that I'm going to have a huge epiphany here. In fact, the only thing that comes to mind is taking a nap on the couch as the sunsets. 

I was talking to a marketing partner today and he told me a funny story about how his company came to focus on boomers. Without permission to recap the story, I'm simply going to give you the highlights... Essentially, a wet-behind-the-ears young business person made a reference to them what they needed to do to invest in their business. Having been in business and investing in it for numerous, numerous, numerous years... the man felt that, well, this other person just didn't get him or his business. It was in that moment that he decided to focus simply on boomers.

Last night, as my neighbours drunk and rowdy friends were yelling outside my bedroom window @ 2am, I was wishing somtehing along the same lines. That my neighbours were boomers. Nice, fun-loving, free spirited but respectful... boomers. 

Have a great weekend all!

Let's Go!, Lonely Planet & National Geographic

Okay, so, I'm not going to hide the fact that I'm not a boomer. In fact, I turn 40 on November 21st, right before our first Festival. However, the truth is, I've been following in the footsteps of boomers my whole life and even wearing their hand-me-downs (I'm the youngest of 5 kids with a 10 year age span). 

One of my greatest passions is traveling. At 18 I set off for Europe, at 21 I left Europe for my first trip around the world. Without boomer developed publications, I never would have been able to do it. My first guide book was Let's Go! Europe and as I set off for Nepal, Indonesia and Zimbabwe, I started buying up Lonely Planet guides (I probably should have bought shares in the company!). But, ever since I was born I have been surrounded by a large and growing collection of those fabulous yellow magazines of far-flung places: National Geographic. 

That is why I was SO thrilled to discover Don Mankin, a world adventurer and National Geographic published author was going to speak in our travel conference! I mean, really... This is the guy who wrote: "Riding the Hulahula to the Arctic Ocean".  His topic is: The Transformative Power of Adventure Travel.

I know I'm supposed to be working that weekend, but, well, I think you'll know where to find me when Don is speaking!

You can see more about his session here: 

http://www.festivalofthewise.com/conference/travelwise.html

And more about his book here:

http://adventurebook.travel/